Saturday, March 19, 2016

Build a website -- Jeff Usner

website
build a list
first dollar

niche
goal
look at other people
enjoy, 3-5 markets

bookstore
spending money in front of audience

find people already successful
bing
find key words, competitors that we would want to do
how are they making money off of keywords

greenlight system
90% learning curve
find someone that does, find domain
compete.com
3 to 4 months of activity in volume
high, consistent traffic

pg 57, 79
keyword research to marketplace
keyword tool on google
google autocomplete, paste on keyword search
how many searches
5000+ searches
good markets

website
buy a domain name
high volume keywords to domain
.com
SEO, ranking on google w/o paying
5 years on domain
register 99 cent domain
instantdomainsearch.com
buy domain name
don't buy private domain
short as possible less than 20
easy to spell

host gator.com
post domain on internet
$4
don't add addons
$7
yahoo, name server, connects domain to hosting

set up website

summary
get things into action
idea is worth nothing unless action
money
action speed, make a mess

how to make money with website
look at competitor and how they make money
name email address
build a list
promote other people's products
get commission
affiliate marketing.
create a product yourself
adsense, build a blog
sell domain on flippa after building it
tie a tie, sell ties
landing page, build a list
adsense, set up with google

build website, stumbling block
optimize press, fiverr
make landing page, squeeze pages
create offer
build a list, offer services at backend
keep it simple
solve a problem
download optimize press
save file, give to fiverr on domain
wordpress install
blog/website, optimize press into action
install themes backlink sites
web hosting info, domain

get some articles written
verified my hosting
install wordpress, install optimize press
fiverr article writing
content on blog
title article,
get keywords to put into title

email marketing account
set up account get response, get web form
use code to get first landing page
create webform

landing page, squeeze page
name and email traffic
simple
elance
fiverr. header
installed
preheadline,

get clicky
tracking code copy paste
optimize press
get clicky see traffic, troubleshoot

traffic
look at others
copy paste
key words, with ads that catch eye
ad title 25,71

ads adcenter
advertise accounts
buy sign up
20 cent

speed
blog

list
click bank.com
offerbuzz
odigger
affbuzz/offerbuzz
competitor
walmart, affiliate programs
earn commissions
cpa, get traffic
offervault
dont get street rate

bing budget
get traffic from keywords
adsense

set up ad sense on page



affiliate search with amazon, affiliate id
get response
first message add affiliate links

write a follow up....same way for each person

lower bids for ads
visual website optimizer
max bounty
exit redirect options

little change is big profit
lower cost, increase click through link
subject on emails, second page offer
opened, clicked and complaints

2 links above the fold
1 link in ps statement
bump auto responder list

popup domination

clonemywebsite.com
optimizepress.com
funnels, landing pages
elance
snagit
jing.com

The Willpower Instinct - Kelly McGonigal

self control works matters get more
lack of willpower goals

impulse than choices
stress procrastination
why self sabotage

how did you fail?
why lose self control: over estimate
fail to predict when they give in
avoid traps
common humanity of willpower
universal experiences
i will,i wont, i want challenges

self control better than intelligence

w/o desire, depressed
fair, protect
self aware
don't default to easiness
aware to control stimulation
distractions kill self control
brain malleable
obstacles to willpower by testing it to hard stuff to resist
meditate
don't move

move towards thoughts
smaller doses on exercise than to just not do it
noticing off goal, getting back to goal,. self actualization
notice when you're wandering and lost in goals
reward sense
pause and plan
well fueled brain to combat temptations
heart rate variability
heart rate variability
high resist, low tempt
slow breath control
exercise increased self control
strength and self control
antidepressant
white matter, faster connections
grey matter
willpower generator
gave back far what you spend
restores energy
willpower sleep
no i wont challenge
if cant resist, what are you saying yes to?

too much willpower bad
over control is toxic
relax, mental physical rest
poor self control and focus
stress enemy of self control

use self control depletes self control like a battery
corporate culture didn't share values
boosting blood sugar increase willpower
low energy makes them worse
stingy with energy

draining same source of strength

self imposed deadlines, piece wise
do anything small self controls
choose difficult and not easy
yea vs yes, non dominant hand, don't swear
practice building a habit
resist the temptation by visible
you are doing this

overprotective monitoring brain
beliefs, vs true self control
better role in real life increases self control

how you benefit if succeed
who else succeed by you actions, help them
easier over time, difficult now
stronger want that holds more weight

don't just immediate gains, need self discipline
food, workout
license to sin

proven rejection, but moral complacency. permission to do something bad because of moral attitude
attitude vs decision..not consistent. used up battery

don't question once established and lets loose. moral licensing
don't tell yourself good stuff, because you'll stack off
entitlement is downfall. self indulgence to virtue, give up to temptation

warm and fuzzy about virtue
don't just imagine the choice

credit to could have done, without doing
trust the feeling to be good
strain

don't feel like a saint
resist rules
help with goals, not right thing to do

true moral dilemma vs moral difficulty
give in to little ones to prevent big ones

good behavior, to bad

mortal worth vs moral licensing

progress
marking progress is self sabotage

self control success, silences higher self
goal liberation
one step forward, liberates terrible outcomes, 2 step back
mistake what actually is done vs what is to be done
stick to goals
commit to goal
how committed to goal vs what is progress on goal
not what you really want

remember the why, commitment not progress
healthy choices actually gives you the decision to feel good about decision but you choose what you really wanted

the opportunity to act on goal vs real pleasure goal

best self control, worst control when best was offered
persist differently in the near future than today

always next time, tomorrow...choose virtuous option

indulgent choice...

future good behavior tomorrow...
indulge today, change tomorrow

alternate reality?

ideal world

look into future don't want to do today

confident future behavior make up for it

anomaly vs reality
positive expectations...for inaction

stop pretending


commitment to all future
do i always want the consequences of putting it off today as again tomorrow?
do i always want the consequence of eating a cake everyday?

do not give permission of good or bad days.

vegetarian before dinner
cant tell yourself beef lunch and broccoli dinner
new rule is constraint, easy
what you do tomorrow is different from today: illusion

if you break rule, you have to break rule everyday

halo effect of angel for saturation, yes to temptation
virtue as justification to give in

health halo, feel good
virtuous choices as negating indulgences

pair cheeseburger with salad, salad crowd brain and induce more on eating

bargain hunters buy more than intended

gift buyers buy more for yourself
charity with chocolate makes chocolate guilt free

1% virtue to 99% vice. conflicted for goals

moral listening

fat free halo

snack well syndrome

organic, nutritional sense

buy 1 get 1 free natural organic

shopper seduced by savings buys more
steeper discount bigger high bargain

saved vs total spending
spend without guilt
under spending limit, getting good deal

going green, change the way we think about ourselves

steal, cheat, virtue of green justifies sin

reduce guilt, licensing bad behaviors

stop thinking about problem, feel free to waste more

bad behavior license when relieved

fine for late pickups had more late pickups
replaces harmful act illusion for good

strengthen idea to save environment rather than to buy off our sins

self control is punishment, indulgence is reward?

core values
too quick for moral credit

right and wrong vs what what really want sabotages effort

willpower, good becomes bad, remember goals and values
virtue and vice
good, permission to be bad?
follow thru from today to tomorrow
halo effect

pursue goal, or controlled? remember why you were good, not if you deserve a reward

shock to rat

pleasure when stimulated, shock

promise of reward, pleasure
possibility of another shock than guaranteed food

shock itself

brain stimulation
bliss
behavior

other than true satisfaction
never achieve self satisfaction

anxious,compulsion, not pleasure

promising them with pleasure, just press lever 1 more time, they can get pleasure

reward system

do this again, more stimulation, never drought satisfaction

stimuli
chasing promise of happiness
our want

dopamine rush, arousal, awake, possibility of feeling good, seeking wanting desire,

not actual reward

anticipation but not experiencing reward

promise of dinner Pavlov dog

win money
won money, quieted down
joy of winning

dopamine was for action,
anticipation, not pleasure


flood of dopamine, critical of survival
fixating or repeating
seducing
promise of happiness struggle to stay alive
keep on hunting and working

food is scarce, ok
dopamine response

instant gratification

chance of new message, keep hitting refresh, compulsive behavior
jolts of dopamine
technology

manipulate

big win anytime, compelling hard to quit

amphetamine use

firing dopamine

lever to exhaustion

off dopamine enhancing drug

brain
promise of reward
driven to chase pleasure cost of well being
risk taking out of control
promise of reward
obsession and compulsion

sugar salt fat, dopamine crazy

shopping dopamine, free samples

reward seeking state of mind, free and food

not utilitarian items like dishwasher

something to satisfy the seeking of reward

samples decrease hunger and thirst, but innate desire and behavior

novelty and reward

thrill is back
dopamine

treats difference as money earned
amazon, time pressure, scarcity

scent air, lure sugar cookies
dopamine neurons

lilac, normal scents for good

coconut beach ocean

reduce anxiety

dopamine detective

manipulating them
bargain prices
share you

empowered by observations

irresistible seems normal at home

dopamine rush

dopamine delivery in mail

buzzers

tempt you see for what they are and resist them

feel desires
stimulate desires

dopamine least interesting
dopamine, fantasize payoffs
boring items dopamine

beat deadline
on time, promise of reward

fishbowl
prize if done
unpredictable reward
big win than guaranteed reward

dopamine , i will challenge
music tv
chocolate
procrastinated projects

best possible outcomes of hard work
link dopamine firing

willpower challenge, promise of reward

Christmas music reward
promise of reward

started

promise of reward stressful

dopamine, pursue happiness

unhappy in the process

carrot and a stick
promise of reward

desire carrot
stress stick
anxious object of desire, life or death

desire and stress
startled arousal
chocolate
pleasure and anxiety
out of control
stress to not yet having it

stress of desire, promote of feeling good > actually feeling bad
relieve anxiety,

most happy on the way to the mall

feelings shifted, tense, crowded, time pressure
impatient and anxious, angry
relief of credit card

anxiety of
happy going to the mall
window shopping good

hope was carrot
anger and anxiety was stick

newfound suspicion

window shopping for max happiness,
goes home happier

reward smart decisions
how to reward yourself

reward for happiness
crave, work, suffer for desire

highest stock return, wanting for guarantee of happiness

promise of reward powerful
misery than satisfaction

pursuit of reward, never stops
refuse to eat it

i wont power challenge
get enough of it
disappointed, ashamed

no happier
false reward
reconcile reward with what it actual experiences
adjust expectations

slow down
binging

self control
less stress

false promise of reward
seeking happiness is source of misery

test promise of reward

mindfully indulge, anxiety

give permission to give in, expectations

does it go away?
when do satisfied?
out of time?
indulging less to get satisfied
reality of experience

less than satisfied

prize of reward expectations

importance of desire
outside of promise of reward

life without wants less self control,

lost anything
isolated
lost hope, depression
no desire

no reward

habits with no satisfaction
no anticipate pleasure, lose motivation
disconnects, drains hope
apathy

paradox of reward
happiness
temptation

no reward no motivation

interested engaged in life
wanting real reward and false reward, learn distinction
easier

temptation
brains big lie

desire is action
threat to self control or willpower
desire is a tool, when to follow

grantee happiness, pursuit of reward
wanting stress and anxiety
i will
linking it with dopamine with procrastination
mindfully
satisfy

reality match

relief to flee danger, wont will feel good,

ineffective
16% eat reduce stress

stress anxiety
feeling bad gives in

stress induced willpower failures

guilt and self criticism

stress makes us want

stress out lab subjects

dentist, crave cigar
stress, run for reward
 real world stress lead to cravings

rescue mission
reward seeking state
promise of reward

reward is only feel better
intense cravings
under stress any craving is tempting

feeling bad about yourself

expected cake happy

reward + relief, illogical behavior

worried about finances will shop
buying will make you feel better

more food

procrastinators put it off longer to stop thinking about it

goal to feel better trumps the goal of self control


most effective
exercising and playing sports
music
family friends
hobby
massage
outside
medicating, yoga
least effective

gambling
shopping internet
tv movies
shopping drugs

no dopamine, instead boost serotonin, GABA
oxytocin
shut down response

healing response
underestimate how it feel

mis-predict happiness
talk out of happiness than promise of relief

numbed, with dopamine

seem like too much trouble

commit to yoga

talk out of it
encouragement

terror management
 human terrified about own deaths

mortality relief

longer shopping list

bolster self image

buying things optimistic

warning on cigarettes triggers death and crave more, stress reduce

what is terrifying you?

temptation procrastination

fear

drank intended to
misery, guilty and ashamed
worse the person felt, the guilt drove back to drinking
what the hell effect

diet was blown
guilt shame loss of control
no way out but to keep going

more misery
break the guilt that sabotage self control

better about giving in

not to be too hard on yourself message
self forgiveness stop itself

special message
encouraged to forgive yourself

getting rid of guilt
feeling bad leads to giving in
control weaknesses

self control
external support
no severe failures
stricter with themselves

don't be harder on yourself
self criticism worse self control

depression drains self control

kindness and compassion more motivation and better self control

forgave themselves

accountability
self compassionate not self critical
feedback from others,
takes away shame and guilt
nothing to escape
easier to reflect

not repeat it

self criticism kills

human, everyone struggles
loses self control
what you say to a friend?

fear and self doubt erase
big goal. setbacks are human
compassionate
encourage student
reasonable goal

mentor, good friend
feel good
do not be overwhelmed by guilt, resolve to change

change setting regulation, relief and control

completely different person
goal

deciding

taller
burst of hope, goal
unrealistic optimism

decisions to change

good feelings

false hope syndrome
strategy for change not feeling better

feeling of hope
resulting to change

giving up and starting again

false hope syndrome not actual change

unrealistic sabotages

fix feelings

pessimism succeed
vow keep resolution
when am i most likely to give in?

scenario in mind

role playing visualize succeed
planing for failure
compassion, not doubt,

plan into action

feeling bad gives in
dropping guilt stronger

turn to anxious down
plan to not give in

future on sale

delay satisfaction for more satisfaction

self control

bigger brain = more irrational
rationalize bad decisions

cannot see future clearly
putting future on sale

fleeting satisfaction

delayed discount
delay will make it worth less

shrank
immediate satisfaction over delayed

temptation and procrastination

long term cost, fair trade?
catch reversal

blinded by reward

bounded rationality, unless we wait
reward seeking mode

did not respond to future reward

irrelevant, 60 miles or 60 days, more relevant, dopamine

reward system

cool off reward

temptation narrow possibility

not seeing immediate reward, mental calculations vs primal feelings

not seeing it makes it calculable

putting it away out of sight makes it out of mind

less activated

10 minute wait for temptation

competing long term reward
physical or visual distance to overcome procrastination

do 10 minutes and then you can quit

10 minute rule

intention to quit

discount rate
resistant gratification

do not stare at reward you are trying to suppress

long term goal

happiness today vs tomorrow

discount rate
so focused on present, future make is more important


lower discount rate

reward you start with is what you want to keep

delayed gratification

think about the future reward first

imagine that long term reward already yours

give up small present for bigger future

is this worth not becoming a doctor?

Photoshop head on what your future looks like

destroy your escape route

committing your future self completely

derailed by exhaustion

no choice but to go forward

self control, burn ship

reach our goals, limit options, committance

nuclear determinance
self sabotage

constrain that self as if another person
cunning courage creativity

tempted self last minute enemy
study self, see weaknesses

bind with rationale

dismantle laptop

future self on course

freedom internet app
procrastinate
captured discipline

lock up in safe

money where your goals are

commit your future self

do it before blinded by temptation
prepay to everything

easier to act on rational wish

difficult to reverse actions

motivate your future self

stikk.com

tax to the immediate reward
cost of failure more painful
rewards and pre commitments

goal process

atm money manager

rational preferences than impulse

lowers discount rate, emphasis on future

legal waiver

future you 2.0

better

idealize them
save present self form any pain and disregard future self like it was a stranger

more suffering for future self and complete strangers

present self is half of suffering

delayed payment

future self so nobility
no ideal future and same old self

waiting for someone else to show up and change so effortlessly

over commit yourself

stop waiting for you 2.0 to show up

afraid what yo find out

admit there is no other version of you

why the future feels different

inability to access future thought and feelings
not as real as present desires

immediacy of urgency

picturing someone else enjoying it

traits of another person

determine outside than inside

self reaction

gratification

future self money

give more later

expectations of future self bias

future self is a stranger

invest in a stranger's future

self interest

money away from a stranger

future self continuity when your future is no longer you

high future self continuity, better future
estranged from future self

get to know future self
retirement age selves

retirement age

age progression was me

from name, passion in life

hypothetical

twice as much money

low future self continuity

create a future memory
imagine the future

imagine yourself next week
vivid future feels wont regret

send a outre self
future me.org

future day on writer

long term goals
think like
future look back on life

contemplate what to write letter

imagine future self
increase willpower

hoped future self
feared future self
commit to change
consequence of not changing

pride gratitude regret

time to give in?

current happiness to reward
farsighted
pre commit to right time to spurge
re framing as investment

indulgence to gratify

consumers guilt
regret
next hurdle
go to waste, milestone go un celebrated

always more to do
see future
show up

10 minute temptation
lower discount rate
resist temptation
pre commit future self
meet future self


social influence of others by what other people think want and do
contagious
obesity epidemic
contagious 171% obesity, like influences like
drug, sleep, alcohol, depression, obesity,
like influences like
social influence
multiple self that compete for control
present vs future self
parents spouse
children
mirror neurons, for social behavior
correspond to movement
inner representation of how and why
pain from neural neurons
empathy instinct
other people's feelings
brain start anticipate reward
long for treat ourselves
unintentional mimicry
adopt each others positions in conversation
understand each other
intentionally other people's postures, mimic other peoples behavior
impulse
emotion
bad mood equates bad mood
spend more when shopping with friends
mirroring
go over board under social influence
goals are infectious
choose appropriate response
activates in goal in us
goal contagion
goals catch changes own behavior
increase and decrease goals by sharing them...watch your friends

2 competing goals
goal contagion
self control/indulgence
temptation is too strong
immediate gratification
forget other goals

strengthen immune system
enhance self control
firmly committed to goal
conflict with strongest goal
counteractive self control, few minutes thinking about won goals and temptations
immune to temptation
reinforce self goals
rule breakers are contagious
illegal shortcut
contagious goal, whatever they wanted

do not watch reality tv
don't see rule breakers
willpower weakness
catch self control
role models
exemplify
like people you like can bring you down, you let your guard down
relationship
networks of mutual respect

social closeness better than geographic closeness
not us
physical immune system does not attack people like us
they destroy others not like us
they keep people like us
their choices influence our choices

because other people are doing it is the strongest, neighbors try to conserve
altruistic, everyone else is doing it

poll numbers, what other people want must be good
trusting the tribe is wrong
independent minded person, no one will ever influence me
human desire to fit in
social instincts
doing harder thing is the norm

no rational idea. just do social idea
never be a member of
cherished tribe
stats, tribal brain, like everyone else
fatter we get, the thinner we feel, because of "national norm"
new social reality
"normalcy" shift upward
pull to the center is better than different
other people cheat
conform to normalcy
true norm correct behaviors
honest
share you aspire to
tribe to surround with
object of other people's evaluations exemplify self control
cost and benefits
pride and shame
not logical brain
fear, anger
social acceptance and rejection is the right thing
social shaming
wall of shame
people will know
strongest deterrent for social
temptation has no power over reward
go public with willpower challenge
keeping eye on behavior
do right thing
inspire others

imagine pride and scorn, tribe
tribe
do not be socially rejected, try to be within a group
excluded do not do
will power successes

encourage each other
social support to self control

in the next week consistent with goals
did you do what you are supposed to do?
stranger, kept her word
accountability and support
other people in our decisions
own action for ourselves
social proof
will power temptation contagious

mirroring
catch something from
close others
mirror behaviors
pride, public
group project

==
limits of i wont power
don't think about white bears
cant do it
letting go of control
trying to think about it
ironic rebound, push a though away, boomerangs back

deeper in desire when forbidden
mind
thought suppression does not work
not to think about something


the monitor automatically self control
operator and monitor
parallel
monitors hysteria
operator steel to goals
fatigue, operator cannot do its job like the monitor
imbalanced monitor, brings to mind what it is searching for
just outside of conscious
do what you are trying to avoid
no operator, then give in to monitor leads you straight to it
assume it might be true, surfacing
harder to pull away from
urgent message
true: ease to mind
ironic rebound
don't try to push away a though, back to consciousness
not to think about it, comes back stronger
suppression does not work
thinking a thought reduces likelihood of it coming back, because its done
outer reactions
not to think about sad thoughts
don't think self critical thought, just openly contemplate these thoughts
don't suppress
anxious, more like the pain
more anxious
make peace with thoughts, not push them away
understand and treat disorder
social anxiety, worst critics
worse at controlling thoughts
stress center overreacts
cannot point away from worry
accept thoughts and feelings
trust handle thoughts and feelings
less upset if accept it
less anxious overall
not worrying
stop fighting, more freedom from them
feel what you feel, don't believe everything you think
let yourself notice thought
could through mind and body
float by, dissolve
don't make thoughts go away
accept this thought, not believing it
doesn't mean anything
don't drown feeling, don't push away feelings
pull outside of it
breathing and cloud imagery thickness of guild and anger, blow through the clouds
less dense and less suffocating
feel grief, push it away
feel whatever
take away stress
gave permission to feel
ironic rebound sabotage

think any thought: 52
not thought: 9
eat twice as much for thought suppression

yo-yo dieting is not good, everything else is exploited, ineffective
not effective
outlaw food, increase desire
embrace them
act on them
boost willpower
bringing study to mind, increases self control

don't wage war
i will, pursue health
"I Will" challenge...turn to positive
i will, i should be doing to do instead
arrive 5 min early, positive tweak
race you can win
what you want to do instead of what you don't want to do
positive action rather than prohibition

stop and wait when doing it
mindfulness resist it
urges pass eventually
riding the wave
mood, urges to smoke
surf the urge, not feeling bad and giving in
stress does no give in
not unhealthy rewards for comfort
disconnect feeling bad and wanting to use
ride out craving without giving in
not acting on an urge
feel, pause, don't give in
inner acceptance outer control
temptation, self criticism and stress

pride, forgiveness, sleep
permission
self awareness

wwww

packages cable, tv, phone
someone's not getting paid
infrastructure is there such as oil vs electric cars
onstar is a waste of internet service that could be accessed on your phone
your car becomes a phone with SIM card plug in
your car becomes a roaming phone

don't disdain filesharing, work with it
similar to streaming tv online
we are getting your broadcast, but the broadcaster is not getting paid
similar to itunes and apple store and napster
now the floodgates are open everyone is streaming like firesharing and there is not 1 source, multiple sources to stop
phenomenon

tesla car combines gps internet phone with phone service
a lot of companies are in cali, the nature of their behavior dictates the whole country
like buying books to own and not using libraries, similar with the amazon book store

i hate how majors segregate topics to learn, like how it is a artificial wall so that it provides the scarcity for someone else'e paycheck..back to the universal man, da vinci
how historical event have minor affects on each other instead of separate bubbles, mozart and revolutionary war
how people are needed to tie topics together in spaces between topics

google questions ping pong balls in room
barbers in america, 10% are bald










Working with Emotional Intelligence - Daniel Goleman

marketability
initiative empathy adaptability persuasiveness
IQ, less EQ
more leadership camp, less EQ
resilience initiative optimism adaptability

children lonely depressed angry unruly aggressive nervous impulsive worry

learn on job listening oral communication
adaptability to creative responses setbacks obstacles
personal management
confidence
motivation towards goals
sense of wanting to develop career
take pride in accomplishment
group interpersonal effectiveness
cooperativeness teamwork
skills at negotiating disagreements
contribution
leadership
competence reading writing math

communication interpersonal initiative

iq is 25%, 10%, 4%...75% job unexplained

eq needs higher weight for barriers

school superior performance threshold requirement confidence

eq better

exp, expertise matter, excellence

playfulness, not strict, better mood
mind and heart

technical expertise
fun feeling..cognitive competencies

emotional competencies
skill feeling at play

artful effect of wit mood shift

learned
influence
empathy read others social skills handle artfully
self awareness
motivation
self regulation motivation
empathy
adeptness in relationship

emotional competence translated
trustworthiness self regulation handling impulses emotions well

outstanding in work

potential for learning
diverse work team

conscientiousness
self control
empathy
service orientation

political awareness
humor
respect confidentiality
feedback
social skills

scientist, analytical thinking rank 3rd, after influence , drive to achieve
not just brilliance
strive for goals
present results, speak up and be heard
flexibility teams
excellence
emotional prominence, leadership
personal ineptitude lowers and corrodes commitment, apathy, acrimony, hostility

pattern recognition, big picture thinking
strategic far into future
emotional competence

entrance level is IQ

rigidity, poor relationships
changes adapt organizational culture, respond to feedback on
sensitive demanding critical, alienate
fatal handicaps

moodiness angry outbursts
calm confident dependable
not defensiveness, not pass on blame, covering up
take responsibility on failure and not ruminate
derailed, poorly

admit failures, moving on
actions to fix problems

not overly ambitious, too ready to get ahead at the expense of other people
high integrity, strong support from others, strong concern for needs of colleagues
empathy sensitivity

too abrasive arrogant intimidation manipulative charm

empathetic sensitive, to everyone
cooperative, diversity
perseverance try harder

finding mentor, more hours

character, not just tech competence

intuitive passionate, bold but grounded
on job effectiveness

gut feeling, something wrong with proposition

don't bury misgivings

intangibles, trustworthiness abilities
gut feelings more ancient,
hunches don't ignore data at own risk
primordial roots
emotional centers

amygdala

pre-frontal lobes
semantic gut feeling responds
wisdom repository
need feelings about thoughts, preferences
not just rational arguments
emotional bottom line hunch

gut feeling
stream of feeling
thought feeling together
that sense
educated guess
intuition
encounter

wisdom judgement impression
self awareness

emotional awareness, self assessment, self confidence
affect performance

competence
links think do and say

feelings affect performance goals, values guiding awareness
fundamental

emotional run amuck
motivated
accuracy
attainment to  stream of feelings
feelings we deal with
social appropriateness

ebb and flow of daily routine
rhythm and pace of modern life
introspective, take it
space air time..not underground
not inner voice

conviction cultivate it!

intuition
meditate daily

voice of feeling
doing nothing productively
not time waster
putting aside goal orientated abilities, open mind
inner barometer
put aside all goal orientated activates  into deeper quieter sensitivity
feelings essential value

gauge worthwhile
action and value
uneasiness
deep doubts
guilt shame
nagging second thought
quasi-ness remorse
emotional drag
hinder or sabotage efforts

max intention and energy available for pursuit
minimize emotional static


speak up to deep values at work
impressionable

value, motivation
not just money
not just wealth

excitement challenge freedom creative, help others by help themselves
don't work for money alone
passion work purpose
meaning engage to fullest extent commitment talent energy challenge skill

fit to what matters
not just any road, more aware, not drift  not lost
repetitive boring?

best skills expressed in work
sure rudder deepest values

resource limits abilities
strength and weaknesses reflective, continuous learning learn from experience self development humor perspective open to candid feedback
accuracy of self assessment performance

aware of limits
work with strength they lack

admit shortcomings, competitors and organizational politics

acknowledge harsh truth
defensiveness, denial
minimization facts, rationalizations , filter out info, excuses
rob facts of emotional truth
collude with denial

honest constructive feedback
honest open talk with person, not behind back
learned habits
do better
arrogant impatient, listen talk others
slow down

aware hoe damage and poison our intentions
motive to change

superior performance
self aware

need to change goals, admission values mission
self awareness good

self confidence
self assurance
voice views unpopular, what is right
decisive sound decisions
despite uncertainties and pressures

Sine qua non confidence
plunge ahead, leader
incompetence
failure, manifest helplessness powerlessness crippling self doubt
not arrogance brashness
reality aligned

self presentation presences
charisma
inspire confidence
efficacious
catalyst movers
favorably stack up

justify decisions actions
believes in, despite opposition disapproval disagreement
decisive
self efficacy performance
positive judgment of capacity to perform
believe
persist
not paralyze inept
not give up opinions and judgement
i cant is crippling
voice ideas

apprehension? panic?
emotional > executive
working memory take away
emergency mode

threats opportunities

amygdala hijack natural defense,over brink disaster
panic button

CRF, stress hormones cortisol

fight or flight
anger panic
sustained stress reduces intellect

self control under stress adapt to change
crisis uncertainty shifting challenges
don't be tense, composed
not deny or repress true feelings
anger sad fear drain energy and mental
not over control
not stifle feelings
not chronic
inhibit thinking
hours, stress hormones
add to it
anger, panic
sustained stress fueling effect on intellect
initiate and inhibit actions
prefrontal lobe not override, not inhibit
false alarm self regulation
composed
bad mood has creativity, effectiveness, energy, motivation, right injustice
anxiety urgency

don't over control tension
chronic
interactions thinking, performance

handing impulse
dealing with upsets

consciousness
positive, unflappable
focused under pressure
un-phased under stress

trivial demands
relax
bath yoga, meditate exercise
 daily practice resets trigger point of amygdala

self control personal needs vs company

invigorating challenge, energy enthusiasm

good stress, bad stress,
challenge mobilize motivate
overwhelm paralyze demoralize

catecholamines, action
good
sympathetic nervous system

optimal think perform

trustworthiness consciousness
ethically
approach
trust reliability authenticity
admit mistakes
confront unethical
tough stands


accountable
careful
open honest consistent
commitments
promise
organized
integrity
don't hide don't break
courage
punctual
scrupulous
follow rules concern
help out

consciousness stays

innovative seek fresh ideas, entertain new ideas ways
adaptability change open flexible

rapid change
risk teams
let go of old assumptions
gamble new
new info
unknown anxiety

multiple perspectives
emotional
comfort in ambiguity
calm in unexpected

self confidence sureness
openness to change
entertain radical risky
courage to pursue
pleasure in originality

simplify problems
original patterns and solutions
don't get lost in details, big picture
 novel ideas not shy away
past is not future

roles autonomy
interdisciplinary teams

initiation, implementation

idea generators
abstract ideas
narrow range in expertise
influence political awareness
selling and allies
confidence in key people

exhilarating
not task itself, special state of mind while working
flow
best work no matter what work
challenge lose in work
concentrated, drop out of time
effortlessly
pleasure
motivation built in
difficult look easy

absorbed ,delight
difficult demanding, brain minimal energy and activity used


if bored, apathetic, anxiety irrelevant ways of firing
flow: efficient precise
less cortisol and arousal

flow 50% of work, 20% in free time
leisure, apathy
not boring, challenge, apathy, stagnation
stale
boredom and anxiety
apathy
this matters
eu-stress
positive engaged
attentive and interested
energized sustained effort adrenaline rush
memory feelings habits
amygdala
clearinghouse priorities in life

motivation
matters most vs irrelevant
not neutral
apathy or appetites indulgence

achievement commitment initiative optimism

result orientated
high drive challenge goals
pursue info reduce uncertainty
calculate risks
improve performance

urge innovations
challenging goals
entrepreneurial ideas
competitive drive, single mindedness
performance
goals standard feedback
not low
not fuzzy job
objectives

performance feedback
quantifiable nature of work?
useful
goals info perspective
commitment purpose

choices
opportunities
emotional attachment resonate with value
personal sacrifices
shared goals commitment
allegiance
devotion collective goals

loyalty, onerous
not just visitors resident
not cynicism
trust
optimism persistent
not just failure, setbacks imaginable circumstance not just personal flaw

opportunity before
window of anticipation






The Obstacle Is the Way -- Ryan Holiday

what stands in the way becomes a way
practice virtue in impediment, which is expected but not permanent
attitude and approach
method and framework
humidity endurance passionate will
great people are improved by obstacles
soft, abundance entitled are
welcome conflict and expect it
perception deception will
nothing makes us feel this way,we choose to
you decide your own perceptions, thoughts, belief, reactions, you are not powerless
your mind remains your own
freedom from perturbation
gift of fear, what are you avoiding, worry over introspection
real is control and domestication of emotions
defeat emotions with logic
root causes
resourcefulness than anger
catch yourself if it isn't constructive
perceive not just observe
setbacks, issues, obstacles
think perceive act
examine before you act
mental training
see things as really are not just ornamentation
put them in proper place
dead meat, fermented wine
remove you from subjected parts
be objective at face value without baggage
lose the pity and sense of persecution
what your existence will be change situation
fear debilitating distracting
explain fear away
limit expand perspective not just isolated items
context, large picture of world
framing,
the tyranny of being picked

all hoping to solve their problem not his
be the answer to others not the other way around
specific role and accommodate
perception precedes action, right will follow right
control within your own circumstances and your responsibility
don't accept everything as final
take chance and make it happen
if you can change, muster it
unlikely and impossible, know the difference
argue and complain are choices
what is within out power is enhances it
challenge, make it best anyways
exist in the present, deal with situation at hand
focus on moment not monsters
don't spend day in explanation not just bad constructs
what is in front of you right now, ignore what it means or represents

reality is not bound by rules of people
life is malleable
aim high, rock the boat
your self has little bearing on what is possible or impossible
don't listen closely of others
be open, question
don't look for a way out, don't feel sorry for ourselves
believe in own ability to succeed
embody trait of being objective
reject first objections because first objections are fear
conventional wisdom too conservative
make something when nothing to look forward
give all you got
most creative when nothing to lose state
obstacles are opportunity

try new ways of communication with nothing to lose
outmaneuver them
appetite for risks and instincts
learn from bad bosses
safety net is going to be a new job anyways
adversarial growth
struggle is growth
mental flip
post traumatic growth
enemy is misconception, hurts less despite obstacle
rude disrespectful
conniving, no apology when u make example
critical, lower expectation easier to exceed
lazy, your actions are more admirable
didn't he underbelly of the negative in to the positive

nothing is bad as you think
see the world as what it is and what it is that you must act
directed action as a whole
best of courage
deliberation boldness persistence
action is cure to all predicaments
channel rage and pain into training
speak against wind, with pebbles, in one breath
lock yourself away until you are better
defensive wounds, out hands up to break fall instead of breaking face
don't complain, act
articulate solutions
don't let else to handle it, don't let obstacles sit there and un obstacle itself
act start now
do with what happens and what was given
shit into sugar
don't quit, don't feel sorry
don't be backed into a corner and force you hand because you have to, people have choices have paralysis
get back to work
don't let obstacle get stronger, it is a loan that compounds and get bigger if you don't act sooner
you are in debt of all the obstacles
action is paying it off

get momentum on your side
don't turn your nose at offensive offer or feel sorry for yourself
get going
take opening and triumph ahead
something better might come along? but you do nothing
the bells has been run
enemy s at your door , opportunity never shows up, obstacles show up
don't give enemies life
take the swing take the chance
stay moving, push ahead, bicycle effect
create momentum yourself
chisel until gone
genius is persistence in disguise
unity of purpose deafness of doubt
working at it works
don't give up change paths
persist efforts, resist other temptation
against impedance that lay siege to your own life
action fail is 2 sides on same coin
anticipation of failure hurts less
soft body and hard headed.. terrible
take failure as feedback
the way of failure shows what is the way
focus on process
pieces
do it well on what you need to do right now
don't over react focus on what to do next
conserve your energy on emotion
right here right now
don't worry about results or whole picture
do your job do it right

when action is priority, vanity disappears
prestige out, onerous, nothing is beneath us
do your job
answer well with right action
always act right
'
flexible fluid defiant
do the right way
pragmatic any ways that work
don't wait til conditions are right or when information is complete
do what you got
results
pinch what you want it to be and how it is right now
bridge the difference and stop complaining
all it matters accomplishment
when stakes are high, do dramatic measures
don't have to be straight line, don't look for perfect solution
just find what you want you want it to be like and where you want to go
do the best with what you got instead of the perfect
get it done and it works
radical practical
progress not perfection
make obstacles irrelevant
resistance is futile

only 6% battles are won with direct approach
face unfavorable condition against stalemate
find leverage
don't beat strength
calculated force where it would be effective
don't do brute forces, use proper resources
the hard way, the longest way around is the shortest way home
civil disobedience
don't attack , withdrawal and have it attack you,
exaggerate the weakness
make it counterproductive
power of opposites
ghandi, MLK
in defensive and evil
make obstacles defeat themselves
restraint and abstinence best option
don't push back, pull until they lose balance
don't challenge, find common ground
get support,
absorb other powers as our own
Russia retreating
don't push
solace
advantage
use bigness against itself
fortress vs prison
channel ability
don't give in to frustration, undermine rules
don't act out, act
physical looseness with constraint
tune out external stresses
mind like water move around things
seize the offensive, take chance
conjure and make chance servant
direct, neutralize negatives
don't less crisis squander, use the negative to get movement done
seize plan for advantage
mount offensive
transcend challenge and re frame it
easy catalyst
use as catapult
help others
do your best but be prepared for the worst

take verdict and move on
willpower
into existence
quiet humidity, resistance
discipline
endurance
understand purpose relief
acknowledge pain and trod onward
control what you can
good times, strengthen body, so that bad times can be endured
toughen up
strong resilient fearless

prepare when fortune shifts
pre mortum review
debrief
preventive
premeditated
reckon it
plan for defeat or victory
prepare for adversity
build durable for real life
anticipate endure
adjust reality based on limitations
life has traffic symbols
accept it don't brood upon it
cie la vie
real man necessity
its all good
don't emotion over it
accept unexpected cost
appreciate think what you have; how worse it could have been
nature commanded must be obeyed
learn to find joy in everything that happens
love of fate
not just expectations
tolerate and like adversity
perseverance
staying power
matter of will energy, endurance
persist and persevere
don't be worst enemy
if i cant solve it for ourselves, can we salvage good out for others?
not all about you all the time
unity over self
not myopia
sense of larger whole
not woe is me
you are not unique you are part of human experience

well aware of own mortality
playful relationship of existence
clarity and euphoria
pro clarity of existence
fear of death
remember you are mortal
glory to the grave
the more you accomplish, there are more obstacles
uphill, get used to it
one of many
make the next one easier
real perspective
worthy of more
better with every attempt
deliberate
anticipate, eager next round
fate is not fatal
destiny and freedom
stoicism
epictisis
cenica
if meditation is antique, we are ruins
throw away structured education , go to the seed of knowledge
philosophy, solve problems of life
not theoretically, practically
marcus realis
esoteric
have riches not riches have you
fear greed, dictate behavior not just a tool
anyone is mentor
apprenticeship is selling yourself for room and broad for learning
full time mentor is not good...part time job for them
 questions for help, easy to do
ben Franklin effect
epicurean
stranger in strange land
what makes run
borrow most prized possession,
the guy has to convince himself in his mind that the person was worth the investment
therefore because of invested, the borrow is indebted even more for doing the favor and will do further favors
compounded interest on growth, do more things done earlier for self later

more things, 5 things, better at all of them sped process of learning, the things help each other to get done
multifaceted
walking is good for brain
only trust people who walk

biography of rockfella, ron sherao
sarah bakewell how to live


uss grant trump over adversity
fish that ate the whale banana king
edison Mathew Josephson
tough jews

Barnum street

productivity wake up early
maker vs manager
email better than phone
not if you can afford time, if you can afford distraction


love what yo do for doing it, be it. it is the essence of self and not just working

ryan holiday book list email
synopsis

write a lot being humidity
get feedback
compelling to say, not technical writing
no one else but you can bring
vulnerable authentic source
touch someone audience, write what you are afraid to say
daily rituals group book
fog of war
wall of sound phil specter

unknown known don Rumsfeld
ken burns doc
filter out material goals
perspective knowledge wisdom
do something interesting
keep taste under control, having enough
70k is comfortable
don't over spend
keep toxic people out of life
friends for dinner not bars
relax
how to game the system, college
leave of absence, not a drop out
college is like life gotta master the system
stoicism reddit
live in moment
war of art
meditation
what can you do with constraint and tendencies
taken for grated on behavior
job advice, relationship
trust me im lying
growth hacker marketing
letters of a stoic by senica, markus




Tesla

erudite man veritable

i am unwilling to accord with some small minded and jealous individuals
the satisfaction to thwart my ideas
 they are nothing more than microbes of a nasty disease

Mastering Your Hidden Self -- Serge Kahili King

initiative is the hardest and important lesson of all

the world is what you think it is
there are no limits
energy flows where attention goes
now is the moment of power
love is to be happy with
all power comes from within
effectiveness is the measure of truth

bless the present
trust yourself
expect the truth

subconscious low self
conscious middle self
super conscious higher self
soul
aka body
mana individual
kino physical body

get to know the beliefs of the subconscious and change it when conflicts are inevitable with your conscious

i have the power ability to
right to deserve
desire to
will to determination to

release bound up emotions, massage it out
deep seated hidden repressed
release dissipate

thoughts
stop being so scattered and wasting time and energy with doubts and worries and old memories
think goals beauty help others improve self kick out others think good thoughts
feelings
stop dwelling of fears and anxieties hurts and grudges anger resentment guilt jealousy fade away replace with good feelings
happy confident successful loving
all the time from now on

body
great body circulate replace cells
better increase energy strength health skillful and graceful
utilize food and air
strength energy health
relax pleasure enjoy

change your life or lose it
characters in dream represent you

remember your dreams communicate with selves
writing and intention to record will remember dreams

you are a point of light that radiates and vibrates strongly, influence the world
surround yourself with a shield of positive light
choose a color flowing out from you to the person to overtake them

say aloud that is not true i do not accept that, mental shield around negative influences

goals need purpose
peace love power success

harmonious relationship between your selves
unhide and apply yourself to know and master your self

Strengths Based Leadership/vital friends/are you fully charged - tom rath

could be done vs accolades on what needs to be done, larger goal
vital friends

solving problems removing barriers
vision

subsequent organizational growth

friends at work
have a ranting friend outside of family and work relations that don't complain or set right, soundboard
company manager, incentives for people to hang out

make a difference, happiness, positivity goes a long way
smile naturally


get amazon from dad

size of hand vs foot 8" diameter twice 11" diameter
avoid white foods, get other colors

10 minute rule
circadian rhythm

extrinsic vs intrinsic
external money vs internal drive to society

shared mission
specific vs overwhelmingly general

NLP 2

NLP

reasonable men adapt themselves to the world
unreasonable men adapt the world to themselves
that's why all progress depends on unreasonable men
linguistic language, programming organize ideas and actions for results
subjective experience, edit filter experiences

feedback for all failure, redirect your efforts for desired results
hone to reality, construct it differently based on biases
goal in view instead of dead end
possibilities instead of necessities

stages of learning
unconscious incompetence
conscious incompetence
conscious competence
unconscious competence

unlearning is 4 to 2, relearning id 2 back to 4 with more choices
flexibility to change until you receive outcome, do something else

outcome step up, larger outcome, what would it do for me
outcome step down, smaller outcome, what prevents me

track behavior thoughts feelings from present to desired state

body language 55, voice 38, words 7

people who share culture, common value, common world view
interest work friends hobbies likes dislikes political persuasion beliefs

left remembered
right constructed
up visual
towards sounds
down kinetics

neutral
decide think remember know meditate recognize attend understand evaluate process decide learn motivate change conscious consider

words can act like anchors, "testing" strikes fear in school . revisit anchors to deconstruct them in your present view so that the anchor no longer hurts as bad

present state, test with desired state, apply resources choices new actions to reduce difference, test again until desired

hidden curriculum in schools, relationships and paradoxes for different ways to learn

gather points of view, under different light. i.e. define beauty

different levels, spiritual purpose, identity core sense in life mission, belief permissive limiting, capability general skills and strategies, behavior actions carried out regardless of capability, environment reaction to surroundings

high iq belief actually tested better

surface structure ugh deletion thoughts distortion thoughts generalization specific thoughts deep structure

do not use ambiguity to distract or confuse the left hemisphere

desired state and they lived happily ever after

generalize, apply to self don't do it, elicit values or criteria specific failures, positive outcome work harder, change outcome, set future outcome, tell metaphor, redefine demand, step down, step up, counter examples result without cause, positive intention care, time frame it will pass

time happens now, time flexible, associated memories, present sense of self

proactive reactive initiate action or take in to analyze and understand first, towards away own goals motivated by achievement or problems to be avoided, internal external internal standards and decries for self or takes standards for exterior and applies for self, options procedures  develop alternatives or step orientated cookie cutter, general specific large chunks of information and no details or small chins to make sense of larger picture, match mismatch similarities or difference in comparison, convicer patterns channel evidence told read act or mode examples for convinced partial info, info to be consistent in period of time

wisdom ecology congruence, relationship rapport, outcome present state desired state info gathering, changes techniques resources acuity flexibility

revisit younger self and apply alternatives to solve childhood problems that take root in forming personality today

id behavior to change, treat limitation as achievement, id 2 cues to change reaction, think of desired state, take cue id with subconscious sub modals, clear self image x5

different beliefs what actions? do? capable?

look up and to the left to remember

dreamer access, realist organize, critic evaluate

belief psychology strategy

lack of systemic wisdom is punished




Introducing NLP -- Joseph O'Connor

positive intent control
specific
positive framing, language
literally step into your outcome
have beliefs as if the goal is actually done
success encourages success
metaphor for yourself
let all metaphors have a say in the round table
locate fear and understand why
fear is the absence of love
energy flows where attention goes
new framing
interpretations of experiences of past that color our realities
genetically so interwoven with ancestors that it is hard to break free
re frame, new meaning can be found
replay childhood scenarios as an adult and allow yourself freedom the situation, spiritual healing, switch characters and understand from other perspective
find positive intent in actions you took negatively
imagine as if you already achieved the goal
write down positive intent before sleeping
positive affirmations, intent
don't say but, say and. and will emphasize the message before the but. but nullifies the message before the but
power to manifest reality
appreciate things
train your dragons
align your thoughts so that you can virtually create everything you want, align like a magnet in a natural occurring rock, which is your brain
with this magnet, attract thoughts into fruition with your brain
collective consciousness in our thoughts for safety
be mindful of what you think for
do not wish our of fear, but of love abundance
you reap what you sew
the way we shout into forest is the way it echos back out
truly aligned and congruent with your wish
stay away from long explanations but be detailed with feeling
don't fear, anxiety, pride, anxiety selfish
intellect only goes so far, able person, but not real greatness
best actions you can conceive
thoughts rule principle, do as best that you can think and vice versa
highest principle
be true to yourself so you wont be false to any man
don't hurry or agitate
think..


Never Be Lied to Again -- David J. Lieberman

people lie
meaning behind message
don't mean what they say don't say what the mean
have something else to do
absolutes
eyes body
take less physical space?
mechanical
consistency
nod head
happy expression
offensive not defensive
stand straight
passion
towards
face source
don't use their words
Freudian slip
use contractions, instead of clarifying yourself
silence...be more
don't imply
compensation of efforts
diatribes, trying to convince himself and accuser
personalize it I, Me,
don't mumble
questions and statements don't sound alike
projection...project lies on you
takes one to know one
don't ask to believe them
more focused on how to be understood than self conscious
point of view of someone else have, complexity of someone else's view
what went wrong? 1D
answer and ask questions
relaxed?
innocent exchange info
how dare you accuse me?
to be frank..honest. etc
answer question
repeat question?
number zone, number similarities
nervous?
obvious flaw
moral assumption..actions seen in light
oh by the way..
outrageous

phase1
primer 1
allude
2 similar scenario
it's amazing isn't it?

phase 2

baseline and direct questions benchmark
silence
ask really?
is there anything you want to get off your chest?

lead and confine, restrict answer positive
assume that you know, time a long time ago
i'm hurt, clear the air by your talking
hold ground
wild accusation
accuse everything
explain facts??
fit your facts?
stare
are you kidding?
last call

theft program. we need someone who know hos it's done
how efficient you were
know how it's done
i told them so
i'm just letting you know
don't go defensive, go on offensive
pleasure of being honest


share exchange lies
curiosity emotion
source why
truth or consequences
go back to were or worse
say now or forever hold your peace, tomorrow not the same
saying now allows better relationship
what can i do to help for it to not happen?
you were right to do what you did
consider consequences vs innocent, nothing to consider
do you have the power to? do you feel bad about it?
clear it
other impact?
intact life
unaffected
stare at them...they less significant
general consequence
false fact?
expand fact
expand their lies
does not mind being deceitful?
lets try
not demanding

don't link punishment w truth
you know i'm not happy about that sneaking around
threat to request
mask your preference


Moonwalking with Einstein -- Joshua Foer

remember everything
everything is stored but inaccessible
brain remembers well in images, up to 10,000, 90% accuracy
probe touch certain parts of brain, evoke long forgotten memories
20% of what just happened is forgotten, but not lost
retrieve memory with hypnosis
long lost episodes is deja vu
remember name by occupation for network effect to reel memory back, not by face
7 things, remember back upon
chunking, bigger parts for more remember, phone number group, credit card group
take meaningless info and relate it with a strand of topics what you already know
pattern recognition
monotony compresses time, new things expands it
make life more memorable
remember more, be more human
unexamined life not worth living
episodic time and space, when
semantic free floating pieces of knowledge, info
with no light, time blends with perception, 8hrs and 36 hours are same
old memories 3rd person, episodes into facts
new memories 1st person, nomadic
dreams are hardening of memories, blended
implicit non declarative memories, childhood up to 3
implicit judgement is force of habit non declarative memory
some amnesia medicine just inhibits you not to remember pain instead of not feel
colorful exciting, elaborate encoding to remember
pickled garlic, extra sensory items to connect to memory
exaggerate proportions, tasting it
funnier lewder and bizarre instead of banal
unbelievable, likely to remember for a longtime
animated images better, beauty or ugliness, add paint
outlandish image mental indulgence, durable connections amount neurons, novelty
more abstract, less memorable
memory semantics
need memory
cliches and rhymes are good for memory
dynamic images, alliteration,
memory by sound tell a story
gadgets eliminate need for memory
try faster than attempted
OK-plateau
salient image of partial image, not full, remember more
mnemonics
superficial with pictures to represent knowledge
mind mapping, 10% more remember
better, it takes knowledge for knowledge,
baseball game like for experts and amateurs, need context of game instead of weather
self conscious deliberate practice



MONEY -- Tony Robbins

do more for others
people can be sincerely but sincerely wrong
principles than wealth
complex by nature so that investors can make fees
parent legally responsible to put your interest in front of their own
jfk
ralph waldo Emerson imitation is suicide
as a man think so hearth will be
Carnegie  Abraham victor Frankel
envy is ignorance imitation is suicide he must take himself for better or worse as his portion
never settle for less for be or do or give
passive way to win, don't put all eggs in 1 basket
no matter how smart you are, you are going to be wrong, safety net for wrong
asymmetrical risk reward, low risk high reward
high tower stronghold
kindness words makes confidence
kindness thinking makes profoundness
kindness giving makes love
no man is free unless you are master of yourself
complexity is the enemy of execution
phone app, masterthegame
3 levels understanding, emotional mastery, physical
investment people with money end up with exp, people with exp end up with money
random walk in wall street book
compound interest over time
don't leave by means, don't' live beyond means
work for money, instead money work for you
you can always get more money but you always cant get more time
time cannot be missed, precious
what it is we are actually working for after all
Before you speak, listen.
Before you write, think.
Before you spend, earn.
Before you invest, investigate.
Before you criticize, wait.
Before you pray, forgive.
Before you quit, try.
Before you retire, save.
Before you die, give.
anti time machine
you get what you
what it is you are actually working for after all
zero sum game, you get back what you put in
time for money trade
you give away what you value most, time for exchange for what you need most, money
financial freedom
i don't have time wasting time making money
automatic savings
bargain at massive pessimism
buy stocks at $1, winter has spring later
the most difficult is act, the rest is tenacity
50%
investor, not just consumer
needs certainty
uncertainty and variety
significance
love, connection
growth
contribution
master self
appreciate more, expect less
wealth is gratitude
life happens for you
mastery not just pleasure or pain for many
mutual funds are not way to go
96% of any mutual funds fail, all your assets go to the house and your broker gets paid regardless. gambling
you need index fund, such as dow jones, s&p, just invest in beating market with market
don't pick stock or time the market
professional stock pickers cannot pick
don't pick hedge funds, funds that are only available for rich
passive investment, go with the flow
people are bad investors, go on emotions, bull market, buy high sell low
do not get mutual fund manager
nobody is consistent with picking stocks every time
bear bull sideways market
low cost index funds the way to go, passively owning the market
progress growth expansion
commodities index
real estate index
short term bond index
long term bond index
gold index
stocks volatile, but ensures long term growth
mutual fund, largest skimming operation
vanguard, low cost index fund
3x in fees and inferior performance for mutual funds
hidden fees 30k min for a decade
154k for 401k in fees
personalfund.com
401k, save 10%, but pay half in fees
conflict free advice
average returns for 100k, you lose 47.5k for breaking even
average returns are time delayed and falsified
the chef does not eat it's own cooking, fund managers don't invest in their own funds
high tower
charles schwab RIA's
strongholdfiniancial.com
free advice
find fiduciary
find findanadvisornapfa.org, fee only advisor
wide ranges of competence
small have less access to best
1state SEC IAR, RIA
2precentage of access under management, 12b-1 fees pay to play fees, no fees
3does not receive compensation for stocks and bonds
4do not have affiliation with broker dealer
5fidelity, schwab, td ameritrade, need 3rd party custodian
monthly statements and direct access
save at least 30% of money
vanguard do not do pay to play
market mimicking mutual funds, megaphone
americasbest401k.com, find fee checker
fidelity, caterpillar general dynamics, avoid
half of your 401k is yours due to taxes
do roth IRA, tax while seedlings are small until later where big harvest is taxed
make it roth eligible
taxed later has less deductibles
money you get what you tolerate
target date funds are not good
annuities, vague some good some bad
lifetimeincome.com ...annuities
protect the downside
if lose, nothing is lost, if won, huge upturn
don't lose money
risk less returns
disproportionate rewards
not keep all of upside for downside protection, structured notes
guarantee is only as good as backer, Canadian bank
structured engineered notes
market linked CD's, FDIC returns, 5% of market returns, but lose nothing
do fiduciary advisor for less fees
fixed indexed annuities, FIA
no learned helplessness
you get what you tolerate, upgrade standards
need fiduciary instead of broker
tdf's are not good
fixed annuities are lifetime income stream

breakthroughs
finance relationship body
strategy story state change
use a story
story will use you
viewing stress as good for you for challenge is better
divorce story limitations and marry the truth
changing movement changes states
erratic change
massive action
fear is physical
power poses, body hormonal changes testosterone, less cortisone
write down everything you want to eliminate and enhance
this ends here, new life starts today
strategy
breakthrough
state story, breakthrough
stop tolerating excuses within yourself limiting beliefs of the past, hassled or fearful states
will determination commitment
problems are speed bumps on the road of your dreams
one of the few who step up
spirit is unlimited, call bs on yourself
change truth state focus, adjust approach and go after what you want
discipline disappointments
learn from failures

make the game winnable
price of dreams
write it down
10 million
seek significance, someone else is always better
never be fulfilled
if you pick a number too high, subconscious rejects don't work
need absolute certainty
role model, massive action
certainty ensures action
don't have uncertainty
rent gulf streams and islands
life is about lifestyle
time freedom opportunity
money is not goal
if you cant manage if you don't measure
financial security vitality independence freedom, absolute
wish, plan
pay forever
34000 per year
10% income
roth IRAs low fee index funds 6% growth
640k is 65% overhead pay forever
financial vitality
clothes and stuff
financial independence 150k
absolute 2million
total 7 million
freedom, luxuries
contribute
absolute financial freedom
give freely live on own terms
you don't have to own, just be partial owner
13.5m
you are creator of your life, not just managing the consequences of your life's consequences
hunger, desire laser like focus
consciously created
law of familiarity, taken for granted if familiar
desire, unleashed
never go back
focus goes energy flows
reticular activating system, subconscious noticing more
things flow to you when you do your part first
grateful, no anger, no fear
level with yourself with candid picture
only play your own hand
you don't win by amassing cash
you in by living within your own terms
needs and stick to it do not chase someone else's goal
plan is about you
stop racing to win the race
appearance of advantage, track is oval
psychological edge
guy in front advantage? moral boost? boost of confidence? or take away drive?
guy in back underdog?  run faster to compensate?
illusion not reality, no one is
not competition
not how we start but how we finish
personal journey
be better than yourself
choose own adventure
your control
save more tomorrow plan
higher level people depressed pissed off or inspired
what you get never makes you happy, what you become does
architect of life's experience
if everything seems under control, you're not going fast enough
find time in day
freedom in life
having more than you need or needing less than you have
cut interest payment
prepay next month's principle
the  bankers secret book
cut mortgage in half
pay in 15 years instead of 30
save money, half million dollars over time
book automatic millionaire
cost vs joy, if less joy than financial freedom, eliminate

understand become more valuable in the market
have more, become more
become better
things change, you change
you get better
pay for value not time
learn to work harder on yourself, become valuable
do more for others for less time
invest yourself
creativity courage contribution focus
make a product you wanted to use and others will follow
fail your way to success
take off fear factor
disrupt a company, market
reduce fees and taxes reinvest
tax efficiency pay less taxes
income tax
long term short term capital gain
tax deferred
compound tax free
mutual fund 38% taxed
taxes 28% is what you keep
diversification lowers risk
72 years to double
4x to 18 years
housing first trust deed
rent food transportation
less spending on taxes
howmoneywalks.com
need less tax rates
palm beach
texas
Washington Wyoming
Oregon
paces to live under 75 a day
costa rica
life bicycle, keep balance by moving forward
asset allocation
money market deposit account better interest, higher rate of return for bank account
us treasury money market fund, for us debt
cds
bonds seesaw effect of bad econ is good and good econ is bad
best time to buy, stocks and housing in 2008
don't bet your own house when investing
structured notes
canadian banks are better
allocation is an art
municipal bonds?
low cost low fee cost index bonds
book invest like the .001% the billionaires playbook
refuse to lose
gold, no income, but good
domestic stock 20% vanguard 500 index, Wiltshire 5000 index, risk, lost it all, unlikely, equities volitle over time, risk/growth
internation stock 20% diversity, not as stable, currency risk, risk/growth, mcd's ibm
emerging stock markets 10%, developing nations, brazil, indonesia, Vietnam, south Africa, risk/growth
reit's Real Estate Investment Trust 20%, risk/growth
long term US treasury 15%, lower returns and safety, security
TIPS Treasury Inflation Protected Securities 15%, security
security, inflation, deflation
treasury for deflation
TIPS, for inflation
offset risks
stocks outperform bonds
stability through diversity
indices to represent each assets class
20% Wilshire 5000 Total Market Total Return USD
20% FTSE NAREIT All REITs Total Return
20% MSCI ACWI Ex USA Gross Return USD
15% Barclays US Long Credit Total Return USD
15% Barclays US Treasury US TIPS Total Return USD
10% MSCI EM Price Return USD
re balance quarterly
Dalio portfolio had a higher average annual return and significantly less volatility
women tend to be better investors because they don’t overestimate their abilities to anticipate the future accurately
Dreams are the touchstones of our character
burning passion to earn more save more add more value, better investor, tax efficient, life style change
decide today, list dreams
save for them
don’t settle for cheese and crackers on this journey; enjoy everything that comes with it
the secret to wealth is gratitude
It’s not just what we achieve or accomplish. It’s what we appreciate. It’s not just the adventure of a cruise. It’s what we take the time to enjoy
There are jackpots everywhere if you wake up to the beauty of your life today. So don’t vow to someday get beyond scarcity; start beyond it. Realize how lucky you are and all the wealth you possess in love, joy, opportunities, health, friends, and family. Don’t get rich. Start rich
Be fearful when others are greedy, and be greedy when others are fearful
lump sum not that good
re balance all your gains and losses quarterly so that your gains go to security so it's the same percentage allocated
need discipline to balance so more probability of winning over time
need deferred on taxes instead of income taxes for investing
ask specific questions
How the Economic Machine Works—In Thirty Minutes video
unconventional wisdom
don;t over invest in stocks, balanced budget
seasons:
1. inflation,
2. deflation,
3. rising economic growth, and
4. declining economic growth.

best portfolio, all seasons portfolio
7.5% gold
7.5% commodities
30% stocks
15% intermediate us bonds
40% long term us bonds, counter stocks, balance risks
economicprinciples.org
other portfolio are good, but cannot be good to stomach, don't pull out, take great hits
income tax free
climbing down the wealth ladder after retirement is key, landing the plane
don't outlive money
annuities, income for life
growth tied to market index
immediate annuities, mortality credit
pooling income, people who die leave money on the table for you to take
income insurance
get term life insurance so that money would be returned
1. Fixed annuity: This is where you get a fixed, guaranteed rate of return every year (independent of any stock market ups or downs), very much like you would receive with a CD or bond, but the rates are different.
2. Indexed annuity: This is where your rate of return is tied to how the stock market does, but you get a percentage of the upside of the market (not all) with no downside and no possibility of loss.
3. Hybrid “indexed” annuity: This is where you get the benefits of an indexed annuity with the addition of a “lifetime income” rider. This lifetime income feature gives you the ability to turn on a paycheck for life! (Note: technically speaking, there isn’t a product called a “hybrid.” However, it has become a common name among professionals to describe the category, which includes the lifetime income feature.)
don't do variable annuity, has mutual funds
advanced life deferred annuity, no tax on income payment
longevity insurance
fixed indexed annuity, your deposits remain entirely in your control. You are not giving up access to your cash.
• It offers the potential for significantly higher annual returns than other safe-money solutions such as CDs or bonds.
• It provides a 100% guarantee20 of your principal—you can’t lose money.
• The growth is tax-deferred, providing maximum compounded growth for the expansion of your Freedom Fund.
• It provides income insurance, or a guaranteed income for life, when you select an optional income rider.
advisorsXL
fixed indexed annuity is fixed, which means your account is guaranteed never to go down. No matter what happens, you will not lose your original deposit
In recent years, there have been a few unique products that allow you to keep 100% of the market/index gains and, yes, still avoid the down years! There is no cap on your upside. What’s the catch? Instead of putting a cap on your annual gains, the insurance company will share in a small portion of your gains (1.5%, in many cases). So let’s say the index/market was up 8% in a given year; you would receive 6.5% added to your account,
annuities are at 50
lifetimeincome.com
annuities regardless of age
strong hold annuities specialist
Barclays Dynamic Balanced Index (a mix of stocks and bonds) or the Morgan Stanley Dynamic Allocation Index (a mix of 12 different sectors)
private placement life insurance (PPLI)
• unlimited deposit amounts (with no income limitations)
• no tax on the growth of your investments
• no tax when accessed (if structured correctly) and
• any money left over for your heirs cannot be taxed.
Less than 20 basis points. And you can get it through a mutual fund offered by Vanguard
your tax bill is going to be lower
find bargain, sell if there is better bargain
indestructible, hacket
The key to abundance is meeting limited circumstances with unlimited thoughts
nasa bureaucracy too slow
 Indestructible and Hack It!
Maker Faires
if what you learn leads to knowledge, you become a fool; but if what you learn leads to action, you can become wealthy. Remember: rewards come in action, not in discussion.
money that he began to realize that it had very little meaning—unless he used it for something beyond himself
 be grateful, forgiving, and compassionate

Masculinity

sexual polarity, balance
masculine feminine
deeper purpose, superficiality desires
no fear, just love
don't flip flop, people wont trust depth
don't do things out of fear, you will only see empty artifacts left behind
if you were to die today, what would you do to live a full life?
stop trying to wait for the world to give your sense of purpose, find it within yourself
feminine needs to change while masculine doesn't budge
feminine, cannot be put into words, moment, channel
don;t ask, asking will change moment, just embrace
it's like gauging the ocean, where the weather comes from
don't use you mind to analyze the feeling, wrong assumption
analyze limits her to your verbalization of your own mind to portray her emotions
empty of constraints; masculine, lowest common denominator
fullness of life, love, feminine, empty of flow and feeling not trying to fix her, fullness, motion, emotion
feeling evokes presence
fill with emotion, bookshelves, go shopping
deepest presence, if not get the presence of anger than no presence at all
she has no desire to put conversation to end, want to feel the constant emotion through motion
man wants it to be compartmentalized and stop, big open spaces, opposite
don't react, don't analyze, fill with passion
don't tolerate wrong decisions or you will resent her
if ti's not love, then it is self abusive
1st stage, your needs
2nd stage, social needs
3rd stage, feel heart and draw boundaries for heart, masterpiece
men, critical challenge grows, error correct
feminine, praise
have her trust masculine
receive her feminine aesthetics
variety women spectrum, everything
when you don't have something your partner has, that is the yearning for taste
full spectrum
polar dynamic, find reciprocal, hawaii
committed interest
life force
deal with important things to you
most sexual is not the most tolerable
pleasurable opposition
the most attractive is not livable in domain
 for daily life
priority
sexual and creative domain does not match
find single important reason, children, financial, intimacy, etc
woman who attracts you throughout the day does not really attract you sexually, practical means
true discipline, act true impulse than lesser artificial impulse
need full inspiration of sexual energy instead of shutting down

consciousness always changing never perfect
inner voice in conflict with another
reduce conflict is to find singular purpose
expression change, but source never changes
find heart source, seeks commitment
serve deepest offering
fundamental priority and form everything around it
if you curtail purpose and sell yourself short, then she would be the one you resent for nat achieving your life goal, so she has to have the affiliation of being number 1
she cant be dependent on as a baby
chooses above other sources but will continue to live without her
she is not all of it
a man that is happy with and without her but chooses her
not bending towards her
if she leaves, he can continue fully, not holding him back
more trustworthy
not have her at the pedestal but embrace her
don't want superficial desires, not just to want for her but for for life
deepest desire is not her
deepest desire that includes her but not chase after her as your deepest desire
she wants a man with a mission not a man with a mission that is her
masculine grid on space and time
feminine flow of right now
man, abstractness 20 days next day forgive
woman, does not matter 10 years, track record is meaningless because you lose her trust
masculine, same no polarity
woman if relaxed in feminine vs masculine defines real time getting along
deepest heart, not how to fix, not apologize, show error corrected, learned from mistake
feel constant learning
not to linger in time but in the moment
present moment embrace no matter how bad the past was
correct error, embrace, and move on
not therapist, she is water response of subtle error see truthfulness
heart, what you want to do right now
don't talk about problems, learn from response, offer touch movement connection
masculine is attention, goal orientated, deepest purpose
feminine is love, receive and give
move freely in moment, love
reflect love rather than lost in future goal
offer your gift in the domain of energy (love, touch, embrace) than domain of attention (facts)
men, resolution with decision
feminine, is love flowing or is love not flowing?
not philosophy, but in the moment in transferring energy
love through energy not reorientation of intention
freshly sourced every moment
risk it and try it, not quite sure about decision, try it
change decision with clarity and create art out of mistakes
greatest free some
masculine consciousness, unchanging absolute, unconstrained freedom, release
moving through block to freedom
women, full of love and emotion even if it's negative or detrimental, having baby early, playing victim
open devotion, mutual worship
masculine peace
feminine war chaos
1st stage dress to attract
2nd stage tone down dress
3rd stage, giver of light, radiance
after sec, depolarized, less merge
cultivate desire, merging unity, keep it up, remain aroused
walk away while desire remains, don't completely deplete
don't diminish desires
don't reject
feminine seeking love
don't be familiar, don't be repetitious, desire
heart is center, regulate lust desire inspiration
all emotion is change while masculine is one aspect in time
freedom from fear
love consciousness feel something always true
recreational regenerating lights instead of distractions
don't be result originated in giving
gift is in the giving
feeling
feel energy cultivating that you cannot see
alive and relaxed
breath
cultivate awareness of depth
emotional quality with inhalation
inhale incarnation exhale surrender
living energy life force
space is liquid, feeling is ripples in liquid, feeling space round you like liquid space
feel with nuance
feel of the heart through space, texture liveliness
receive and do not restrict breath
left feminine right masculine
assign number present feels
holding back your gift is suffering, gist of presence in appropriate moment
anything less than 10 hurts
do not withhold love
practice presence of love
give everything moment by moment by depth of consciousness
deepest purpose, when you die there is nothing left
feel present ness
spontaneous purpose from heart