habit are strong, cling to them so that less thinking, based on pattern recognition
spike in brain wave, remembers, never unremembered, but can be improved or corrected
habits emerge without permission
McDonald same architect sayings, cues to trigger routines of buying
change cues and rewards change routine
praise and compliments help
get a cue for possible consequence without product, then habit, and see difference with product, linking product with cue with habit
scents fade, cue is hidden, not trigger regular habit
habit, reward creates craving, effect behavior
cue routine reward, craving
brain crave unthinkingly
anticipate until builds
if remove cue, remove habit
cue reward doesn't last, only expecting reward
envision reward, crave obsessed reward
if you keep the same cue, same reward, you can change the routine which changes the habit
how nfl and aa works
find reward
not crave feeling drunk
relief craving, same rewards
escape catharsis
basil ganglia, trigger cravings
deliberate reprogramming
find triggers
competing habits
index cards to keep up with habit was winning under the same cue and mimicked rewards
new habits are durable and can stay as long as it is not tested against high stress high frequency events
if that happens, the old habit reemerges
this could be prevented if someone commits to the new habits and believe in a higher power and had spirituality
the belief itself made a difference, not just belief in higher power
believe can cope understand why
practice believing things get better until they do
group suspends disbelief
group creates belief
it didn't work at USS because people didn't believe
do something that is not all about you
conviction
change because of group
believe change is feasible
people have to buy in system or it doesn't work
it has to be rewarded, promoted, see it works
too many opposing interests like workers unions will dilute things like productivity and
small wins
keystone habits make better choices
gravitates
liberate
willpower is a muscle, it can deplete, you can train the muscle by exercising
willpower is not an attribute
video games, cue, reward, reward is getting appreciated for doing hard work, cue is task to do, habit change
people wit willpower has better grades
write goals down
write down plans to deal with pain
sense of choice, be nice, agency control, decision making
sticky songs are sticky because of generic in that genre. subconsciousness wants it
dressing something unfamiliar in familiar clothes will make it successful
eating new foods, familiarity with prepared and served will have no complaints
push new things in familiar habits
to make songs better, sandwich it between familiar songs
camouflage targeted items in between non conspicuous items so it doesn't look creepy
make people stay at gym, make a friend and be sociable instead of just a work out
movements: social habit of friendships, ties in community and weakness of opposing clans, endures because of ownership, fresh sense of identity, and new habits
strong ties, with groups
friendship for fighting for someone we like, overcome inertia
social peer pressure, power of weak ties
weak ties, better opportunity with people we usually don't come in contact with
selfish and selfless are equal opportunity with movements
social habits of peer pressure of same like minded people
people with relationships and jobs are better candidates because of their committal to things
weak ties, if you're against it, people wont be trusted because they will be working for the other side
free will, responsible for your habits
pathological gamblers, near miss is a near win, not a loss
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